Budweiser

“Be Weiser”

This campaign features a rebrand of America’s greatest beer, Budweiser.

We want to connect with our target audience, millennials, through sustainability by showcasing our brand values and how we as a brand want to be the change the world needs. This Campaign features Limited edition packaging, a social media campaign, Brand Video and experiential elements.

 
 

“Be Weiser” campaign video

This the the Budweiser rewards app where users can interact with the brand by scanning different Budweiser packages for rewards and can even locate our new beer refilling stations.

IMG_0402.jpg

New limited edition packaging for the “Be Weiser” campaign. Each bottle has a piece of advice and/ or a joke written on it to give you new ways to be a little wiser.

final mock ups-02.png

The first two are a couple social media advertisements that show different situations that make you stop and think how you can make better decisions and drink responsibly. The last advertisement is showcasing the new packaging.

final mock ups-01.png

These last three social media posts create a way for users to interact with the brand more. There will be different sets of questions and trivia that people can answer in order to win some exclusive prizes through the Budweiser Instagram.

Jessica Pejic- Art Director, Designer

Alessia Siano- Art Director, Motion Media, Designer

Krysta Silva- Art Director, Ux