Brutally Honest Burrito
The Ask
Develop a campaign that highlights the importance of social distancing and raises awareness during the COVID-19 pandemic
The Concept
A witty, lighthearted campaign that highlights the importance of social distancing and spreads awareness during the COVID-19 pandemic in an unconventional way.
Assets
Packaging, print, copy, and a temporary ‘mascot’ to deliver the message.
Bag Design
Chipotle is known for its handwritten elements, so we wanted to carry this aspect of the brand into the design of their new takeout bags. The bag features new illustrations and a slight change in voice that’s bolder than usual but intended to be funny with
the menu-related puns.
Top Half
The top of the bag has a message that stresses the need to practice social distancing.
Bottom Half
The bottom half of the bag highlights the many steps that Chipotle has taken to ensure the safety of its customers
and staff.
Roll And Gooooo
A “Roll and Go” section was included to show how customers can order food safely while limiting contact with others.
Alternative poster designs that would be displayed around town and on social media.
